ASA Adspend for 2008 - two questions?

ASA Advertising Spend Turnover
Graph from ASA 2007 Industry Turnover Statistics.
1.  Any guesses as to which sector will be the biggest growing medium when the adspend figures for 2008 are released?
2.  And what about the percentage growth over 2007?

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9 Responses to “ASA Adspend for 2008 - two questions?”

  1. Simon Young Says:

    You should run a predictive market on this, could be quite interesting.

    My take:

    1. Outdoor. Just kidding. Interactive.
    2. Let’s be conservative here, 43%

  2. MG Says:

    43% - hell, ‘Interactive’ would be lucky to hit that two years in a row!

  3. Julian Says:

    8%

  4. Nicole Caverta Says:

    May your words affect lots and lots of people. Keep up the good work.

  5. Craig Delany Says:

    metservice.com’s revenue is growing at 43%….

  6. Mark Evans Says:

    It did hit 43% though .. eh!!

    For the record I had a bet with Greig Buckley in November 2008 - I said $193m. Mmmm … tasty chocolate fish that one! ;-)

    What’s next … 2009 look out Magazines?

  7. MG Says:

    And the only major media category to record growth in 2008, stretching the lead on outdoor, eyeing up magazines in 2009 and radio a year later, maybe …

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