Sweet new site for Sugar
New Zealand’s leading independent agency, Sugar, have a new site. Tight copy and a clean quick load time. Good eating of your own dogfood, guys.
While on the subject of agencies, there have been a few earthquakes in Adland recently. A lot of very big pitches underway and a bunch of change, driven in part by cost-savings, increased expectations of accountability and a big decline in TV revenue. Changes with TVNZ, Westpac (Retail), Nokia (media), ALAC, TV3, etc are creating structural changes in the shape of the local industry and there is still a lot of dust to settle. And finally, good on Jason Wells for finally getting the top Wellington job at Y&R. His leadership and strategic thinking is top notch.
