New Zealand’s Favourite Home Page
One of the ad team at Trade Me flicked me an interesting graph this morning. A daily breakdown of the August traffic to New Zealand’s largest home page, Trade Me, and runner up, YahooXtra as independently measured by Nielsen Online from tags placed on our pages.
Trade Me is New Zealand's favourite home page (August 2009)
I was surprised at the low weekend rating of YahooXtra; don’t people check their xtra mail accounts in the weekend? You would want a big discount if you advertised on their Saturday. Interestingly, Stuff.co.nz is now New Zealand’s third largest website and New Zealand’s most popular news and entertainment site, bigger than nzherald.co.nz.
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September 7th, 2009 at 9:10 am
Interesting in deed MG.
You suggest low weekend traffic questions whether people bother with email on the weekend.
I would suggest its because they don’t have the ability to tap into ‘free’ company time internet connections.
The question that also springs to mind is buying online patterns and whether they are also related to internet access.
We also experience a drop off in online purchasing at http://www.naturescurator.co.nz on the weekends. Perhaps people are more inclined to purchase at a retail shop during this leisure time.
Food for thought to marketers when considering retail purchasing v’s online purchase patterns.