IAB reports New Zealand online ads up 6.6%
The PricewaterhouseCoopers IAB Insight Report for the quarter to June 2009 has been out for a little while. Sorry for not posting some graphs earlier.
The good news is that New Zealand online advertising is up 6.56% on Q1/09 (Calendar) with total spend calculated at $52.49M.
Spend for a rolling year is at $199.8M bringing online closer to radio and magazines.
Display advertising grew 5.75% in Q2. As a comparison to published television advertising revenue, online display adspend grew 10.5% in the six months to June 2009. This compares with TV which declined 13.3% over the same period.
Whilst all media and creative spend has taken a bit of a hammering over the past year, online is emerging relatively unscathed from the current recessionary period, and future quarters should show a structural change to the media landscape with newspapers and television continuing to be hit particularly hard.
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