Gingerbread haka - Bakery of the Year viral
Excellent viral and concept from [update] Matthias May & Lil Cameron at Blackwood Communications Group, a new merger of Blackwood King Partners and Robbins Brandt Richter. The website was produced by Lupo.
Recent Comments
speed up windows xp: Hi, Thanks. I had been going through exactly the same issue. Resolved now Regards.
p90x: ndaxtsukmrrkmizvokdt, p90x, mtkyGKd.
Bianca: I would love to own an apple but it simply out of my reach. When will they become more competitive with HP?
Carl Elhard: Why pay $1 for a stupid click!? Get 10,000 CPV at eAdvertisingCompany.com
replica: Very good..keep it up
Freddy Watts: Are you this Michael Gregg http://www.foxnews.com/scitech /2010/01/18/google-exploit-...
Mike: Luckily these “Mikes” are all in different countries. The Hack the Stack Mike which is also the...
bentlee: My mother drew a distinction between achievement and success. She said that ‘achievement is the...
Julian: CPA on either the Audi or the Hilux wouldn’t be too bad if the commission were high enough. 10%?
MG: Miki, you clearly got my behind-the-scenes thinking. Ben, I’d rather take a free Audi but a Hilux would be...
- advertising (54)
- blog (44)
- broadband (26)
- business (56)
- events (27)
- fashion (18)
- fishing (3)
- IAB (9)
- innovation (13)
- interactive (72)
- Me (2)
- media (45)
- mobile (29)
- New Zealand (54)
- pure geek (11)
- restaurants (18)
- sailing (8)
- Sunday People (18)
- Trade Me (9)
- Wellington (28)
Recent Trackbacks
En Avant: Every brand should make enemies 2: Sleeping with the enemy
my blog: check this out...
Be Seen|Be Heard: A Quiet Revolution
Be Seen|Be Heard: From my inbox … nice
Be Seen|Be Heard: 2008 NZ Advertising Turnover
- February 2010
- January 2010
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- October 2008
- August 2008
- July 2008
- May 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
Recent Posts
Categories
Archives
Most Popular Posts
Be Seen|Be Heard is a WordPress site and all content is copyright to Amplify
July 10th, 2007 at 6:38 pm
[...] for an industry awards competition, created by Lupo, just take at look at this (courtesy of Michael Gregg from [...]
July 10th, 2007 at 9:12 pm
Heh, brilliant.
July 12th, 2007 at 9:41 am
Dear Michael,
As one of the creatives responsible for this idea, I’m glad to hear that you love the haka. Unfortunately though, there is a little mistake in the credits.
Although Lupo did the web site development, the haka concept, as well as the entire look of the competition was created by my copywriter Lil Cameron and myself at the BLACKWOOD COMMUNICATIONS GROUP in Auckland.
Would be great if you could correct this, just to avoid confusion.
Cheers,
Matthias
July 14th, 2007 at 7:27 pm
So Matthias and Lil Cameron (Maori are they?) think its cool to appropriate a Maori cultural tradition to flog off their client’s competition. Amazing that the Haka was Lil Cameron’s concept I could of sworn it was Te Rauparaha’s. How about a bit of respect for our indigenous people.
July 16th, 2007 at 4:22 pm
Mate this is classic….forget the above comment in relation to being Politically Correct and culturally sensitive as it seems these days no one wants us to have any fun!
Well done again!
July 17th, 2007 at 7:47 am
Hey there,
That is fantastic, my kids loved it. When will we see it on the TV. Well done very clever
July 18th, 2007 at 5:41 pm
I wonder if the Wallabies like gingerbread men as they will eat them and the All Blacks on Saturday.
July 20th, 2007 at 8:45 am
lol tony, the aussies are about as good as a wank with sandpaper
July 20th, 2007 at 8:46 am
I reckon you’re right, Jeremy. And I suggest laying off the sandpaper …
July 20th, 2007 at 4:50 pm
Just seen this on Te Karere the Maori News and Scott Morrison is as Maori as they get and he loved it. Lets not think Maori ain’t got a sense of humour…bloody brilliant.
July 20th, 2007 at 7:37 pm
I thought it was bollocks. Out of context (don’t get me started on the all blacks), completely offensive and think it should be removed.
July 21st, 2007 at 7:26 am
The ad. is clever, but it is in poor taste. I think it insults Te Rauparaha and his descendents. Figures of foodstuff, in ovens, and being squashed by a bag of flour - in my mind it shows just how shallow the so-called ‘respect’ for and the general understanding of Maori culture really is. If I were Ngati Toa I think I’d be pretty mad.
I suggest the ad should be filmed again - with a bunch of cookie angels singing ‘Ave Maria’ or cookie choirboys singing the ‘Lord’s Prayer’ and having a bag of flour dropped on them - see if the general public have any problems with that. (All perfectly harmless - might teach kids the words!) Or a drilling platoon of NZ soldiers, or perhaps members of the NZ navy dancing a hornpipe. Why not have children singing the national anthem (in Maori of course). What about Team NZ all wearing red socks, Hare Krishna devotees or Morris dancers?
The possibilities are endless. Wish I had the computer skills …. Then perhaps other people might begin to think again, when things that they respect are parodied for someone else’s profit.
July 21st, 2007 at 10:33 am
this haka isnt light hearted or fun as said on 3 news last night. i think its silly and offensive. food is sacred to maori people and i am a nz maori myself. and i have more respect for food than u honkies. just yesterday an old man was throwing obscenities to me like bloody maoris etc, and this is similar. how would u like it if i got gingerbread men to sing the national anthem on tv? in an oven? not nice now is it?
instead of ridiculising native, inedigenious culture like all u honkies do, try respecting it and not putting it in the wrong context. remember u honkies have no culture except for disease, cigarettes, alcohol, guns, violence, and war. so stop stealing off us!!!!!!
July 21st, 2007 at 12:52 pm
this haka is a sacred and ancient Maori text. To use it in this way is offensive and downright racist…if you liked it you are racist too…I don’t care where you come from…if you liked it…pakeha, maori whatever, you are racist and ignorant…scotty may know some things but he don’t know everything…(and please don’t be petty and get snarky on my colloquial english, grow up and get real Kiwi’s!!)
July 21st, 2007 at 2:52 pm
Loved it… must be racist. The worst part was listening to the shocking pronunciation. Get someone who speaks Maori to do the vocals. On the food tip: Food is not sacred, it’s food. I’ll admit when you don’t have it, its currency increases, but it’s still just food. REMEMBER THIS - Te Rauparaha was in a hole in the ground when he mumbled these words. That hole was reserved for food - kumara or dogs - either way it’s the same. It’s only right that “Ka Mate, Ka Mate” be used in the food context… that’s where it has it’s origins.
July 21st, 2007 at 7:49 pm
In the 1800s, a chap by the name of William Wakefield made the snyde remake that Te Rauparaha (Raha) could be lured by a piece of damper bread into giving over Ngati Toa Lands.
William Wakefield was ceremoniously executed by Raha’s nephew Te Rangihaeata and a damper bread was placed under Wakefields head in reply to that insult.
I would like to remind you people out there who think Taonga Maori - Maori treasures is for you to do with as you please, prepare for what is about to come your way. The kharma you have just created is not good.
Laugh you will, but soon you may find this insult will come back and bite your own head off. It cuts across that ethical line of respect for your great NZ treasures that my tribe so shares with the nation. But what you imply with your advert is even more revealing: “the ranks of haka performing subjects should be cooked eaten and covered with white flour!! Pretty racist perspective found in your sublime marketing strategy. If you are a major ethnic company, you might want to consider that perspective.
Our tribe and Maori in general dont have a problem with Pakeha or others enjoying our culture, we just want you to treat it with respect by observing its own lores and ethics, otherwise you literally bastardise our culture - New Zealands culture.
And the Scotty Morrison quote: Scotty is not Ngati Toa, but I am sure if it was his tupuna who composed it he would have a different angle on this.
You should expect more contact from members of my tribe, Ngati Toa Rangatira, but if they know their protocols and Lores, it will be for a pound of your flesh.
you are tampering with things in a context that you should not be, I hope no tribal members see you in public, you could find yourself in Te Umu Kai O Hau - The cooking ovens Pokokoohua!! - A boiled head in the ground, happy Te Reo Maori week, this is your first real lesson. WISE UP!
Lil Cameron… mmm reminds me of that cameron ancestor who invaded taranaki to steal Taranaki off the Maori and give it to settlers mmmm
Mathias mmm Ka ki te.
July 22nd, 2007 at 2:04 am
Ricky is obviously lacking tikanga education and will pick and choose as to what is and is not appropriate. When is a treasure of our ancestor deemed not of value?
Can it be used by any one anytime they wish for commercial gain, without a thought or a care of the descendents of Ngati Toa? A businessman with respect would exercise a coutesy call to the iwi at all times.
REMEMBER THIS: KA MATE DOES NOT HAVE ITS ORIGINS IN A KUMARA PIT! If you knew the 30 odd verse before you reached the Ka Mate verse, you wouldnt need to ask yourself “do i really know what i am talking about?”
The point to reiterate is: When something effects a tresure not just claimed by the nation but of a specific tribal origin from a tribe, you would do much better with the tribes advise and guidence. There is no doubt about the importance of Ka Mate historically and its very deep lyrics that date back beyond the 16th century. To belittle it to the confines of a kumara is ignorant to say the least. You might think of it as a mundane collection of words mumbled in a pit, but they are far more than that to mine and other tribes around the country.
July 22nd, 2007 at 2:57 pm
I think this ad would be better done with golly wog dolls,
as they look more like the maori people.
July 22nd, 2007 at 8:03 pm
I think its awesome i may be a little politically incorrect but its funny so maybe just have a laugh and move on
July 22nd, 2007 at 8:04 pm
number 18 thats mean
July 23rd, 2007 at 3:44 pm
Gingerbread Man Haka - Bakery of the Year…
View the gingerbread haka viral animation here. Based on the Ka Mate haka performed by the New Zealand All Black rugby team before games, this animated gingerbread haka was produced by Kangoo Animation for the New Zealand Bakery Industry Association f…
July 23rd, 2007 at 3:59 pm
So wheres the BLACKWOOD COMMUNICATIONS GROUP response, or are they hading in a pit blocking their ears?
July 23rd, 2007 at 9:32 pm
[...] Gingerbread haka - Bakery of the Year viral [...]
July 25th, 2007 at 8:49 pm
How is it that Maori can be so selective about their past and what they want to keep and what they discard. Seems as if Maori are now all one religion or another so must forfeit their mythical historic religion. No doubt they will try and sponge millions from the pope in years to come.
July 26th, 2007 at 12:03 am
John Williams what are you on about? Take a chill pill and calm down. This ad is boring, not even cute. I’m Maori, even speak the language and we are not amused. Not because it is racist or anything like that, just over-hyped and non-entertaining.
P.S I’ll be in for a few million if there is a business opportunity to make some (from the pope or otherwise). Yeeah!
July 26th, 2007 at 12:05 am
Hey aboman, the manu dolls from playschool will be a better representation than gollywog dolls. But to be more precise, Maori generally have long straight hair you ignorant redneck.
July 26th, 2007 at 6:03 pm
Wow, how can people not think thats its in poor taste offensive, on so so many levels! But the thing that amazes me is that people actually think that its clever, either in terms of animation or creativity…. ah sorry….its crap on both accounts… maybe the makers could take some pointers from that school kid who did the flying kiwi animation…
July 28th, 2007 at 12:15 am
I think its a little insensitive but from what I have read from other responces and by Maori people in particular there seems to be a broad varience in opinion . Personally I think its a waste of time. Where I am from if you said to someone ” You Biscuit ” it was a compliment and I am sure the All Blacks rugby team will not be to concerned and will be the last thing on there minds now or in the World Cup. Conclusion = A lot to do about nothing !
July 29th, 2007 at 10:09 am
This video is totally disrespectful of my ancestor Te Rauparaha and should be removed, it is totally out of context. My kids love it but they don’t realise the shame it causes to their own culture let alone their ancestor, let it be noted that what seems funny to some is highly disrespectful to others.
July 29th, 2007 at 4:16 pm
Kia ora
Does anyone know if Ngati Toa were consulted by Ginger Bread man makers to seek tautoko for making video? To Darryl, what is The Flying Kiwi animation you are talking about? I am the creator of a Flying Kiwi called Kapai.
Chur bro
July 30th, 2007 at 9:34 am
Tommy - I’m guessing that this video is what Daryl is referring to …
July 31st, 2007 at 2:47 pm
A commercial showing gingerbread cookies doing the haka is offensive…but a TV program like “Bro’Town” isn’t? I dislike people picking and choosing their likes and dislikes whenever the spirit moves them. It’s a commerical for heaven’s sake! Maybe you should get outdoors more often and you won’t have to watch them.
August 7th, 2007 at 12:19 am
If this is so insulting why do almost every sports team in NZ do the same thing, no wonder the Maori culture is a dead culture.
August 12th, 2007 at 7:13 pm
You do all realise that this brings more attention to the viral? And controversy is one of the best ways to make sure something is noticed. Good work you little complainers - you’re eating out of their hands.
August 19th, 2007 at 6:37 pm
Aboman Maori culture is not a dead culture, actually it is far from it. There are many different ways you can educate yourself on Maori tikanga and kawa.
john Williams why do you need to take that attitude - “sponge millions from the pope” this has no relevance to this ad. Do you have evidence to suggest that the majority of Maori are adopting foreign religions? Why do you think that Maori are “spongers”?
To everyone: Please do not lay claims about things that you do not know enough about. It is onesided and unfair. Want to share your opinion? Look at all the facts THEN share your thoughts not just one side of the story.
I would be interested to know if Ngati Toa were consulted about the use of ‘Ka Mate’, however were they consulted about the use of ‘Ka Mate’ by the All Blacks?
The makers of this animation are saying that they used the haka based on the challenge that the all blacks put forth before their games. If you have no problem with the All blacks doing it then how can you have a problem with this ad? This has been used to signify the wero or challenge of the compeition, the end of the ad displays the text “The challenge is on”.
I am writting an essay based around this advertisment and its “Political correctness” for a university maori culture and society paper. I would love to hear some more well-thought-out opinions i.e NOT RACIST
Nicole
August 20th, 2007 at 10:57 am
Hey Nicole,
we’re the guys from the agency that did this commercial. Great to hear that you’re writing an essay on it!
If you need any more information around its success or some stats, we’re more than happy to help.
We’re also wondering if there’s any chance to get a copy of your essay once it’s finished?
Cheers,
The team at BCG
August 20th, 2007 at 12:35 pm
Sure that would be fine. The word limit is only 1500 though. It’s for a 100 level paper at Vic Uni. My email address is hawkinnico@student.vuw.ac.nz If you want to contact me. Do you have an address which i could contact you on?
August 27th, 2007 at 9:23 pm
the haka is the madest thing ever seen
September 19th, 2007 at 5:21 pm
Tasteless is an understatement. It trivializes and disrespects the Maori culture. How about poking fun at the WASP culture who actually has a barbaric history and culture. Maybe a kiwi soldier shooting children; after all, that’s what they do in war. Use their battle cry as they dance around civilians that they slaughter. Now that should be funny enough, eh? Why poke fun at the minority? Reveal who you really are…White makes right and might makes right; white makes blight and white makes slight. All in a day’s work!
September 30th, 2007 at 3:19 pm
haha! aww that was soo cute i loved the little voices!
November 8th, 2007 at 11:16 am
brilliant, far better than the league or union players recent efforts!
January 13th, 2008 at 10:45 pm
Aue he tino koretaki!!!!
He Pakeha ahau engari he kai tautoko o te ao Maori me tikanga maori.
i think that this is a discrase to the tangata whenua who do you think you are to make a video down grading as such high an respectful form of proticoul we have, it almost like the aussie when they took the piss grow up an act like adults grow a brain!!!!!
January 18th, 2008 at 12:52 pm
[...] people found the advert cute, cool, or hard case funny. Other people thought the animated video was culturally insensitive and politically incorrect for various reasons. This in turn added controversy around the advert and [...]
March 2nd, 2008 at 11:25 am
OMG!
Threats? Bless your heart. I’m sorry that it’s so clouded by hate & revenge.
This backlash will result in an ever wider audience - not what was intended, eh?
Nicole, I too would like a copy of your essay if possible?
And the team at BBG, I’ve just sent a request to BIANZ that I’m hoping they forward to you.
March 8th, 2008 at 7:47 am
Kia ora Tatau
Not everything Maori is tapu, are we in danger of over sensitizing every issue. The Irish can laugh at themselves as did Billy T and he apart from a few retentive radicals was loved by all Kiwis.
The haka was used to fire iwi up before going into battle. Sure no flour fell on their heads but if they were routed many were eaten. It was what happened, not nice but at that time it was life.
Stop being so anal and see the advert for what it is, not an insult against Maoridom or Te Raupraha but humour.
Was Te Raupraha sensitive to the Ngai Tahu tribes and others he pillaged? When we see guns are we reminded of him or Hongi Hika rampaging through the south? I am still reminded of my tupuna by many southern Hapu. Do I stop being Ngapuhi to ease their pain? Is the haka an insult to Ngai Tahu? Was the clown who stole the Americas cup or the moron who chopped down the tree on one tree hill culturally sensitive? According to them they were exercising their rights.
As Maori I am proud of who I am, my hapu, my iwi and plenty of pakeha traditions like rugby, league, music that isn’t a four note chant etc. I enjoy having imperfections and being able to laugh at these. The haka is ours, Maori and Pakeha alike.
Tama tu tama ora, tama noho tama matee. I will always stand tall if there are ball heads or racists in the room but gingerbread men sheesh?
And before any rads jump up and down and call me an uncle Tom I can assure them I am proud of my heritage I also like to laugh.
March 8th, 2008 at 7:51 am
whoops
TYPO
Te Rauparaha
aroha mai Ngato Toa
April 15th, 2008 at 9:20 am
Yeh.. the white flower dropping on them …hmmm whats that implyng? White might? Overall a cutesy money spinner for some company using maori when it suits them. Bit like the race card when its election time. It does like Toa mentions have some sinister undertones of racism . Yeh ok it was cute as well and funny until i realised Toa is probably spotted something i overlooked at first. Maybe the creators dont even know the subliminal thoughts they have themselves. Too late now aye its all on TV and in the history of NZ books as a example of what NZrs subliminally think about Maori.As a descendant of Te Rauparaha i only myself find the white flower dropping on them connotation as a possible challenge or to be a hidden message to insult my intelligence that makes me want to eat it/them? In fact my blood is startING TO BOIL…. run run as fast as you can! Na just kidding -i think? Wise up or move to South Africa .. oh hang on they all moving here? Shit we really in trouble when a MAori becomes PM all the Nzrs that think they are somehow superior will leave .. showing its true nature -Good GOd
June 19th, 2008 at 5:00 pm
Rawiri: typo; Ngati Toa Rangatira.
Hope thats not too anal, or am I just radical?
Maori love to laugh, I like Billy T.. but think about it, engage the intelligence.
Dont be too blasé about humour. If you havent anal ized it you might be pissing off the Tups or worse, your hosts when next in town.
Te Rauparaha was very sensitive, you should know this, you brought it up. How else do you think the wars occured (a slight insult started it). This is not the time or place, out of respect for our Ngai Tahu readers.
respect, respect respect the Romans for one day you may be in Rome…
Well, Rome is here.
Kia hiwa raa e tama, na te mea, kei konei he hoariri nee, te tangata e kuare ki te wairua o tatau tupuna, he tangata mo te ao tinana anake, ka ngaungau te tai anuanu ki te mana whenua, heaha nga hua nei? he hukarere anake, a bitter taste in the mouth, that is all thats left.
Manaaki tu, manaaki ora, manaaki ki te whakamaramatanga mo tatau e nga iwi o Aotearoa; Maori, Pakeha, Tauiwi. that is where our focus should be. Mana a ki a koe.
Lets laugh with empowerment! is it really that hard?
good to korero with you.
June 22nd, 2008 at 1:28 pm
The haka deserves to be made fun of. It is excruciatingly embarrassing to watch and extremely aggressive and offensive. I am a kiwi and I can’t bear to watch it at test matches. Maoris need to realise that the rest of the world doesn’t give a damn about their sensitivities. I have had a gutsful of all this P C rubbish.
June 25th, 2008 at 9:59 pm
[...] referencing and hosting the Gingerbread Haka include Darryl at Kiwis Can Fly, Michael Gregg at Be Seen Be Heard, and Total [...]
July 23rd, 2008 at 9:08 am
[...] sue: The haka deserves to be made fun of. It is excruciatingly embarrassing to watch and extremely aggressive and… [...]
July 23rd, 2008 at 12:11 pm
#49 sue Says:
Wow, and I thought I was the only one. Ditch the haka.
September 22nd, 2008 at 3:53 pm
[...] referencing and hosting the Gingerbread Haka include Darryl at Kiwis Can Fly, Michael Gregg at Be Seen Be Heard, and Total Flanker. Share and [...]